The Jeffree Star net worth estimate for 2026 is about $100 million to $200 million. Almost all of it traces back to Jeffree Star Cosmetics, the makeup brand he launched in 2014, with his YouTube channel, merchandise and real estate adding the rest.
He was famous on MySpace before most of today’s YouTubers had a camera. Here is how he turned that early fame into a beauty business, and why his fortune is harder to measure than it used to be.
Key Takeaways
- Jeffree Star is worth an estimated $100 million to $200 million in 2026.
- His main asset is Jeffree Star Cosmetics, founded in 2014.
- Forbes estimated his earnings at $18 million in 2018 and $17 million in 2019.
- He sold his Hidden Hills mansion for about $16.7 million in 2022 and moved his life to a yak ranch in Wyoming.
| Birth name | Jeffrey Lynn Steininger Jr. |
|---|---|
| Born / Age | November 15, 1985, Orange County, California (40) |
| Profession | Beauty YouTuber, entrepreneur, former singer |
| Known for | Jeffree Star Cosmetics, makeup reviews, MySpace fame |
| Estimated net worth (2026) | About $100 million to $200 million |
| Main income sources | Cosmetics sales, YouTube, merchandise, real estate, ranching |
How much is Jeffree Star worth in 2026?
Jeffree Star is worth about $100 million to $200 million in 2026. The range is wide because his wealth is tied up in a private company. Jeffree Star Cosmetics does not publish its sales or profits, so its value has to be estimated from the outside.
The high end of the range reflects the brand at its peak, when limited-edition palettes sold out within minutes. The low end allows for the fact that the beauty market has changed and his brand’s sales have cooled since then. In September 2026, for example, surplus single eyeshadows from the brand were sold to a liquidator and later turned up at Dollar Tree stores. Star said he had no idea where the stock would end up, but it showed the company was clearing old inventory.
How did Jeffree Star make his money?
His career has had three acts: MySpace star and musician, beauty YouTuber, and cosmetics founder.
MySpace and music
Star grew up in Southern California and worked as a makeup artist as a teenager. In the mid-2000s he became one of the most followed people on MySpace, known for bold looks and blunt opinions. He used that following to launch a music career, touring and releasing the album Beauty Killer in 2009. Music never made him rich, but it taught him how to sell directly to fans.
Jeffree Star Cosmetics
In 2014 he launched Jeffree Star Cosmetics, starting with Velour Liquid Lipsticks. The brand was cruelty-free and sold mostly online, which meant he kept a bigger share of each sale than brands that rely on department stores.
Two choices drove its growth:
- Limited drops. Palettes and collections launched in small batches, creating a rush to buy before stock ran out.
- Selling through his own videos. Every product launch was also a YouTube video, so his marketing cost was close to zero.
The brand’s biggest moment came in late 2019, when he released the Conspiracy collection with fellow YouTuber Shane Dawson. Their joint video series drew tens of millions of views, and the palette sold out almost instantly when it went on sale.
YouTube and merchandise
Star’s YouTube channel grew into one of the biggest in beauty, with more than 15 million subscribers. His videos reviewing products from other brands, often in brutally honest terms, earned ad revenue and pushed fans toward his own products. He also ran Killer Merch, a merchandise business that made products for other creators.
What did Forbes say Jeffree Star earned?
Forbes tracked his earnings during his peak years. He was one of the few beauty creators to crack its list of the highest-paid YouTube stars.
| Year | Forbes ranking | Estimated earnings |
|---|---|---|
| 2017 | Top Influencers list (beauty) | Not ranked by pay |
| 2018 | No. 5 highest-paid YouTuber | About $18 million |
| 2019 | Highest-paid YouTubers list | About $17 million |
Those figures cover his personal earnings for the year. The value of the company he owns sits on top of that, which is why the Jeffree Star net worth estimate is so much bigger than any single year’s pay.
Does Jeffree Star own real estate?
Yes, and property has been one of his better investments. In 2019 he bought a large estate in Hidden Hills, California, for about $14.6 million. He first listed it for $20 million in 2021, then sold it in July 2022 for about $16.7 million, a gain of around $2 million before costs.
After the sale he moved most of his life to Casper, Wyoming. There he runs a yak ranch with plans for a herd of about 150 animals and sells yak meat products. The ranch is small next to his cosmetics business, but it gives him land, a second business and a lower cost of living than Los Angeles.
Where does his money come from today?
The sources behind the Jeffree Star net worth figure look different in 2026 than they did at his peak. Here is the current mix, roughly from largest to smallest.
- Cosmetics. Online sales of lipsticks, palettes and other products remain his main income, even at lower levels than in 2019.
- The value of the brand itself. Even without a sale, a known beauty brand with a loyal customer base is an asset that a buyer could pay for one day.
- YouTube. His back catalogue of videos still earns ad revenue, and new uploads promote his launches.
- The ranch. Yak meat and related products bring in some revenue, along with the value of the land itself.
Spread across these pieces, his income is less explosive than in his peak years, but it still rests on assets he owns outright.
How has his net worth changed over time?
Star’s fortune grew fast between 2014 and 2020. His cosmetics brand was one of the most talked-about in the world, and Forbes put his yearly earnings near $18 million. Selling directly to millions of fans kept his margins high.
From 2020, things got tougher. Online criticism around his past behavior, a shift in fans’ attention to newer creators and fierce competition in beauty all hit sales. He posted fewer videos and spent more time in Wyoming. His brand is still running and selling products, but it no longer dominates the conversation the way it did.
The result is a fortune that is still large but less certain. If the company keeps shrinking, the real figure is probably near the low end of our range. A strong comeback product could push it back up.
How does he compare with other creators?
Jeffree Star built his wealth the way many top creators now try to: by owning a product instead of relying on ads alone. Logan Paul did something similar with Prime, as our Logan Paul net worth guide explains. If you want to see how creators combine income streams, read our explainer on how YouTubers make money.
For more beauty and lifestyle names, check our Social Media Stars section, browse the full YouTubers list, or go back to our homepage for the latest net worth of top YouTubers.
Conclusion
Jeffree Star is worth an estimated $100 million to $200 million in 2026. His fortune comes mostly from Jeffree Star Cosmetics, the brand he built by selling straight to his YouTube audience, along with years of strong YouTube earnings and smart real estate moves. Sales have cooled since the brand’s peak, so the exact figure is uncertain. Still, owning his own product turned a MySpace star into one of the richest beauty creators ever.
Frequently asked questions
What is Jeffree Star’s real name?
Jeffree Star was born Jeffrey Lynn Steininger Jr. on November 15, 1985, in Orange County, California. He took the name Jeffree Star early in his career, when he was building a following on MySpace.
Does Jeffree Star still own his makeup brand?
Yes. Jeffree Star Cosmetics is still his company and still sells lipsticks, palettes and other products online. Sales have slowed since the brand’s peak around 2019, but it remains his biggest source of wealth.
Why did Jeffree Star move to Wyoming?
Star sold his Hidden Hills mansion in 2022 and moved most of his life to Casper, Wyoming. The move gave him a quieter base far from Los Angeles, plenty of land and a new business: a yak ranch.
How much did Jeffree Star make on YouTube?
Forbes estimated his total earnings at about $18 million in 2018 and $17 million in 2019, which included YouTube and his businesses. YouTube ads alone made up only part of that, since cosmetics sales were the larger share.
